Entertainment
How Social Media is Influencing Celebrity Culture
The introduction of social media networks like Facebook, Twitter, Instagram, and TikTok has completely transformed how society and pop culture works. These networks have changed the dynamics of contact between fans and celebrities forever. Of course, the impact of social platforms in this case cannot be neglected.
A gradual range of other prospects and problems which are faced by celebrities and their fans appear simultaneously as well. In this regard, let us proceed to the analysis of some of the cosmopolitan trends and how digital cultures have affected that.
Social Media Celebrities from Different Countries
Social media has managed to expand who qualifies as a celebrity, to the world. It’s no longer limited to the likes of actors, musicians, or athletes. These people are famous, but today’s society has brought the concept of ‘influencers’, ‘content creators’, and ‘YouTubers’ to its zenith. This variety in the types of celebrities has made the culture of celebrity more relatable and less grandiose. The emergence of social media has fundamentally altered the celebrity landscape with YouTube figures like PewDiePie and T Series showing that celebrities no longer provide traditional forms.
Use it Anytime
Even in the past, it was common for the stars to show their face, but only within the limited range of interviews and public appearances. All that changed with the advent of social media. Fans are now provided resources showing how their idols spend their time, where they go, even what pets they keep and what hobbies they pursue. This degree of mediatic exposure leads to a sense of closeness and intimacy between audiences and stars.
The Kardashians, particularly Kim Kardashian, have mastered the art of sharing their personal lives on platforms like Instagram, allowing fans to feel intimately connected with their daily activities.
Interaction with Fans
In modern times due to the development of social media, everything is very simple. Celebrities are moving constantly and posting on their social media accounts Their fans can provide errors or suggestions or even hear back from accusations against their stars. Such interactivity has a strong potential to make the fans feel as if they are part of a bigger fanbase dominated by a single celebrity.
Taylor Swift is one friendly superstar who is known among her fans that she stands out for responding to her followers on social media and sending them special gifts strengthening the audience around her.
Celebrity Branding
Now, stars can control their image or create an image entirely through places like social media. They can go beyond the entertainment’s regular work as they can now define themselves in any way they wish. This can further include fashion, lifestyle, and even platforms for social change, and hence their reach as well as impact improves.
Grooving on The Trends
It is relatively easy for stars to use social media to become a trend. Because of their followers, strong images, simple hairstyles, clothes or even activities can be turned into an image or a trend and it flows across the followers or viewers. Fans are always eager to grab on and emulate their celebrities, showing how great the latter’s influence is.
A celebrity who has always stood out fashion world due to his bold and colourful choices is Ranveer Singh. He is an actor known for his eclectic sense of style. Ranveer’s fashion sense has played a significant role in making him the talk of the town and a fashion icon in his own right.
Maintaining Relevance
For celebrities, the constant need to stay relevant in a dynamic social media environment can be tiresome. For them, being in the limelight means continuously producing and engaging in content, something that can lead to stress and even exhaustion.
Dealing With Controversies
There is a double nature to social media, being the most favourable platform for celebrities and in the same breath the most awful. When public figures err in one way or another or let the affected vocal people into their circles, the front lines of a quarrel will be waiting for them. Public relations fallout is common due to the incessant need of the public to give their judgment on everything.
Rakhi Sawant and Urfi Javed, both Bollywood actors who are regarded as controversial and attention-seeking, had to resort to doing publicity stunts just because they stayed so much in the media and social networks.
Publicity stunts have its pros and cons. On the one hand, it improves a client’s aim at the manners celebrities oftentimes are. t shamelessly disintegrating society to just get attention, on the other – this attitude turned down some parts and can simply backfire.
The Pros of Social Media
- Increased Visibility: Social media introduces an enabling environment for celebrities, as they remain in the public eye always by sharing mini-by-works, personal happenings and accomplishments. This helps the audience to appreciate their everyday life activities and preoccupations even in the absence of any major undertakings and projects.
- Self-Expression and Relevance: There are other aspects of social media usage that come in handy for the celebrity subculture – the ability to report on oneself and put forth individual opinions which does not have to rely on mass media only. The audience has benefited and continues to appreciate this openness.
- Marketing and Promotion: The impact of social media has made the promotion of projects and products easier and cheaper. Celebrities become able to advertise brands, movies, music, or charity directly addressing their audiences and this becomes effective.
The Cons of Social Media
- Invasion of Privacy: One disadvantage of social media that we would consider, is the violation of privacy of people, especially celebrities. Their incessant panning out for cameras, stalking by paparazzi, and asking irrelevant personal questions can sometimes be overwhelming.
- Cyberbullying and Trolling: Cyberbullying and trolling have, unfortunately, become normal phenomena associated with social media platforms. Also, celebrities are not exempt from the brutal comments, scathing insults and threats from users who remain incognito. Contemplating and putting up with such negativity is bound to affect one’s mental well-being.
- FOMO (Fear of Missing Out): Always being under the radar up to the point where they see other celebrities succeed and try and beat them can be a hard pill to swallow. This kind of fear has seen many celebrities complain of having a “FOMO” syndrome because they see their fellow celebs’ lifestyles and careers on their screens.
- Shortened Attention Spans: Such fast-paced features of social media could undoubtedly cause researchers to worry about the effect on attention spans. There is a risk that celebrities will need to lean towards producing short, quick and easy content which is less in quality.
There is no doubt that social media has altered the way celebrities engage with their fan base by allowing them to interact with their fans, allowing them to be seen, and allowing them to have some control over what the press has to say about them.
However, there are also drawbacks which include the lack of privacy, the rising instances of trolls, and the pressure to behave in a certain manner which limits creativity. It is a constant task for celebrities living in a digital age to leverage the good aspects of social media while not being adversely affected by their downsides.
Conclusion
To sum up, the impact that social media has upon the different aspects of celebrities’ lives is a reflection of the trend that web culture is moving towards, the web culture of interaction and complexity.
For branding, the cult of celebrity is no stranger to such dark practices which include pr managers inventing publicity for celebrities. It is all about keeping the buzz alive and the fans interested. People like Rakhi Sawant, Urfi Javed, Deepak Kalal, and Puneet Superstar have used self-created publicity stunts to remain in the cameras and online so others can see them.
This is not just about pr, publicity stunts are like a two-edged sword, they can uplift an individual’s worth tremendously for a short period of time but also create a negative stigma later.
This week’s top new streaming movies include some of the most popular films today, the newest originals from leading streaming networks, as well as other less hyped-up films that many noticed came out in cinemas. There’s a variety of films spanning many genres up in Netflix, Amazon Prime Video, Max, Peacock, and Paramount+, many of which are just off their cinematic run. Some recently featured titles are also getting some recognition in the award season buzz.
This week still showcases some Christmas cheer to those impatient viewers who just cannot wait for the festive season. There are several Netflix productions such as Emilia Pérez that are starting to generate some anticipation due to the awards season. This is however the best week of the year for several people as it’s the release week for some of the most smashing blockbusters of the year: Transformers One, Twisters, and Deadpool & Wolverine.
#10 The Last Breath (2024)
Ever since Jaws showed us how interesting a shark movie can be, there has not really been a ‘good’ shark-related film after it which is universally appreciated and leaves a gap or potential like we saw in Under Paris’s recent effort. The Last Breath is an entertaining movie that makes viewers think thrice before entering the water but includes an interesting twist in how it tells its shark attack story. The Last Breath follows a group of college friends on a scuba diving trip in the Caribbean. All goes well until the group decides to investigate a WWII wrecked ship and unbeknownst to them, they are trapped and being stalked by sharks.
It is interesting to note that in The Last Breath, the ocean becomes as much a villain as the sharks in this narrative. The main characters have to make the horrible decision of either drowning in the sunken maze of the ship or getting eaten by the sharks in the confrontation. However, it does make for a suspenseful underwater thriller though still not able to match the Jaws.
#9 Hot Frosty (2024)
When it comes to the Christmas period, Netflix’s catalogue has several good and cozy options that I feel will find their way to people as the familiar annual collection of Christmas rom-coms has already begun in the year 2024. But no other film will probably ever beating the outrageous concept of Hot Frosty. One of the stars Lacey Chabert portrays a widow called Cathy who is not so much of a fan of Christmas and her problems are consistently solved by turning a magic snowman into a hot nice guy.
The movie goes headfirst in this merry premise with Dustin Milligan portraying Jack Snowman providing both humor and charm in the role. Some other comedic actors who feature in the film are also very notable; for example, Craig Robinson plays the sheriff who is trying to get to the root of Jack’s mysterious activities. This creates a wonderful and amusing approach to the festivities.
#8 Return Of The King: The Fall And Rise Of Elvis Presley (2024)
There are many amazing music documentaries in the world today, but there is something special about Elvis Presley that has lasted for several decades and therefore any film of him is worth watching. Return of the King: The Fall and Rise of Elvis Presley is an account of an interesting and unique phase in Elvis’ career which transformed him into one of the biggest icons of world music.
The music-focused documentary looks at the era when Elvis’ music stopped resonating with the masses and he was slowly becoming well known as a family entertainer. But Elvis made an unforgettable comeback with an equally memorable television show which earned him the title ‘The King’. The interviews are interspersed with great footage of other legendary artists speaking about their love for Elvis, including Bruce Springsteen, and fans like Conan O’Brien.
#7 Close To You (2024)
After six years of absence from the big screen, Elliott Page comes back with a film called Close to You. Additionally, he made this film after transitioning into the character that he is today. Page returns home to celebrate his father’s birthday in Close to You. During the celebration, he encounters both his relatives and friends and learns how they feel about his decision to become a trans person.
The style of the film is intimate and very loose as if the viewer simply happens to be around the characters as they engage in highly spontaneous and unscripted chats. The page clearly portrays the private side of the ordeal in the film, answering many questions, criticisms or supportive comments which inevitably come in circumstances such as these.
#6 An Almost Christmas Story (2024)
For those still not prepared to settle down with the hour-and-a-half-long Christmas special can check out the shorter festive Christmas film which comes in the shape of An Almost Christmas Story. The animated movie depicts a young owl called Moon who is accidentally caught up in a tree chosen as the Rockefeller Center Christmas tree for the year. While finding his way around the big city, Moon meets and starts talking to a girl named Luna.
Although it is only a short film available on Disney+, there are some big names in the cast of An Almost Christmas Story. An and Two have co-written and directed the short film, David Lowery (The Green Knight) directed the film which was written in part by Alfonso Cuarón. It also features an incredible voice cast that includes Natasha Lyonne, John C. Reilly and Jim Gaffigan. It serves as a nice warm family Christmas collectible for viewers of all ages.
#5 Thelma (2024)
Thelma might be the most underappreciated film of the year; however, with it now streaming at home, new audiences should enjoy this delightful surprise. Oscar nominee June Squibb portrays Thelma, a widow who is swindled out of some money because of her goodness. Determined to show that she can function independently, she sets out to reclaim what was lost.
Although the movie may precisely be described as a revenge flick, it’s really about a woman who cherishes her life and aims to do all it takes to prove that she is not a liability. Squibb is wonderful in the lead role, and she manages to be funny, charming, and sweet all at the same time. Another great performance is given by the late Richard Roundtree as Thelma’s friend who is coerced into participating in the mission.
#4 Emilia Pérez (2024)
Every year, Netflix tries its level best to market one of its original films as an award-winning film during the award season. The film which seems to catch attention this time, and chances to sweep many nominations with it is the hyped musical titled Emilia Pérez. The main cast of the film Zoe Saldaña plays an unappreciated attorney bored of being at a dead-end and is approached by a powerful and dangerous drug kingpin named Emilia. The drug lord wants assistance in staging her death so that she can escape and fulfil her dreams.
The Emilia Pérez movie received a lot of positive reactions after its premiere at the Cannes Film Festival where it also took home the Jury Prize award and Best Actress award which was awarded to the four main actors of the film; Saldana, Karla Sofía Gascón, Selena Gomez, and Adriana Paz. Mixing music with crimes has never been done before and Emilia Pérez will undoubtedly not only be one of the most talked-about films of the Fall season but will also grab a lot of attention.
#3 Transformers One (2024)
Transformers has had its fair share of highs and lows over the decades as a franchise, but one thing that stood out about Transformers One was the fact that it catered to older fans and was animated. It is a prequel depicting the events behind Optimus Prime and Megatron in their prime friendship, on a planet named Cybertron, yet again, something goes haywire and the friends get all angry at each other and split up because they have got a ‘calling’.
Transformers movie fans have waited a long time for the action to be set in Cybertron and for the Transformers characters rather than the humans taking centre stage. Transformers One feels like accomplishing both and, oddly enough, seems like a good tale about two close friends growing apart. The voice cast includes Chris Hemsworth, Brian Tyree Henry and Scarlett Johansson.
#2 Twisters (2024)
Fresh in the theatres across America, once a blockbuster this summer season is ‘Twisters.’ This movie comes after a long gap of 1996 and this movie was stuck because of the constant change of directors. This movie has a new generation of cast which features Daisy Edgar Jones, and Glen Powell amongst others which definitely excites the audience.
The film is interesting as it nicely ties in with the previous one but brings new levels of destruction as well. Nevertheless, the cast earns the highest praise – actors Edgar-Jones and Powell are among the brightest rising stars of Hollywood including Meryl Streep. They easily make Twisters exceed the expectations of the audience when it comes to storm disasters, which is the whole point of the franchise.
#1 Deadpool & Wolverine (2024)
After an explosive performance at the box office which followed up with great audience reception, Deadpool & Wolverine is one of the most desirable streaming releases this year. This is the third movie in the Deadpool trilogy, but the first that puts the Merc with the Mouth voiced by Ryan Reynolds in the Marvel Cinematic Universe. As expected, Deadpool did not come to Disney of his own accord, as the film is a multiverse tale with the perfect narrator, Deadpool, and his co-star Hugh Jackman’s Wolverine pursuing their dual motivations to not get wiped out.
It is amazing to watch Reynolds and Jackman bring their characters to life in such blood-filled and laughter-packed light. There are a lot of great action sequences where Deadpool and Wolverine exchange some truly funny lines. Along with Reynolds and Jackman, the movie features plenty of Wolverine and Deadpool & Wolverine cameos which are always guaranteed to be the best moments in the MCU.
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